Feature Highlight
Prepaid Subscription Notifications
Send upcoming shipment notifications to subscribers with prepaid subscriptions. Reach out if you'd like this enabled for your account.
Coming Soon
These features are currently in development:
Add New Subscription
You'll be able to upsell subscriptions, allowing your subscribers the option to add a subscription product in addition to purchasing 1-time products on the ARPU checkout page.
Variant Swaps
Subscribers will be able to swap for different variants from their upcoming shipment notification email.
Interested in testing one of these features? Let us know.
Recent Feature Releases
Campaigns
ARPU Campaigns allow you to target your messages (including unique upsell offers and other copy) in 3 ways:
- Items in your subscriber's upcoming order
- Renewal count
- Shopify customer tag
Each campaign can have its own email template.
Check out the Campaigns video tutorial and help documentation to get started.
Gifts
Offer subscribers the opportunity to purchase 1-time gifts for friends and family right from their upcoming shipment notification.
Join us on September 14 at 2:00 PM Eastern for a training session to get Gifts set up. Register here.
Can’t attend but want the recording?
Register and we’ll send it after the event.
Check out the Gifts video tutorial and help documentation to get started.
Multiple Stores Under 1 Account
If you have more than one Shopify store connected to ARPU, you can now manage all of them in the same account, while keeping billing, customer lists, and everything else separate.
Managing multiple stores help documentation.
Ship Now and Skip
Include a dedicated "Ship Now" or "Skip" button in the Delay Block of your upcoming shipment notification emails, making it easier for your subscribers to control their subscription.
Other New Stuff You Might Have Noticed
- Performance Improvements
- Improved Email Deliverability
- Multiple Email Templates
Subscription Selling Tips
Anatomy of a strong shipping soon email
In an episode of Subscription Ecommerce Live, Ashley broke down the key elements to include in an upcoming shipment notification email to ecommerce subscribers and walked through examples of what ARPU top performers sent in 2021. Borrow some of these tactics for your own emails.
Here's the video replay on YouTube, where you'll be able to see the examples mentioned, or listen to the audio version on your favorite podcast player.
Check out the top performer examples referenced for some inspiration here.
From the ARPU blog
4 Levers Subscription Ecommerce Sellers Can Pull to Impact Revenue
Increase profits with Austin Gardner-Smith’s 4 suggestions for DTC subscription ecommerce.
7 Alternatives to a Subscribe and Save Program for Your Ecommerce Business
Not sure about discounting your subscription program with a subscribe and save model? Consider these 7 alternatives.
8 Ways to Get More Meaningful Feedback from Ecommerce Subscribers
Want insightful feedback? Jamie Levy at Shopify Plus encourages creating strong connections with subscribers. Learn how.
How to Build Loyalty in Subscription Ecommerce
Learn what CX expert Eli Weiss thinks your company should prioritize when it comes to earning customer loyalty.
