What’s New?
Hey, there.
We're counting down to Q4. Are you?
Things you can do to prepare:
- Upsell gifts directly from your upcoming charge notifications to increase AOV and brand awareness with the Gift Block.
- Get your ARPU account in gear for the holidays so everything's all set for the busy season.
- Create some custom campaigns for subscribers with high LTVs (using Shopify Tags) to reward them for their loyalty.
- Upsell subscriptions in your upcoming shipment emails.
- Offer swaps that let subscribers try new variants.
Let's dive right in.
Feature Highlight
What Is the ARPU Gift Block?
Let subscribers buy gifts for friends right from your upcoming charge notifications.
Showcase select gift products subscribers can buy as gifts and make it an incredibly easy process by using the ARPU Gift Block.
You have complete control over which products to offer as gifts. Technical note: the discounts associated with those products are separate from any discounts you might have on other 1-time upsells.
Check out how easy it is to enable the Gift Block in this short video or join us live (see training session below).
Live Training Session: Learn How To Set Up the Gift Block
To learn how to include the Gift Block in your upcoming shipment notifications, join us for a Gift Upsells Training Session on September 14 at 2 PM ET. We'll walk through how you can set up and customize your Gift Block, plus there will be time at the end for questions. You can register here.
Can't attend but want the recording? Register and we'll send it after the event.
If you want to get a head start, you can check out the Gifts video tutorial or read through our help documentation.
How to Use the Gift Block to Increase AOV and Attract New Customers this Holiday Season
đź’ˇ Ideas to try:
- Offer products that are a good introduction to your brand so that when subscribers give them as gifts, it will increase the chance of converting gift recipients into customers / subscribers.
- Try using larger discounts or making an item free if purchased as a gift. Think of it as a subscriber perk and new customer acquisition strategy combo. If you don't want to offer this to your entire subscriber base, you can use Shopify tags in ARPU to send them to a segment of subscribers, like those with extra high LTVs.
Recent Feature Releases
Variant Swaps
Let subscribers swap variants from their upcoming shipment notification. Reach out if you'd like this enabled for your account.
Subscription Upsells
You can now upsell subscriptions! Give subscribers the option to add a subscription product in addition to purchasing 1-time products on the ARPU checkout page.
Reach out if you'd like this enabled for your account.
Subscription Selling Tips
ARPU Holiday Guide
Make sure your ARPU account is updated and ready to go for holiday season selling by using this short checklist.
Join Ashley at the Black Friday Summit
Ashley Guttuso (Chief Strategy Officer at ARPU, Host of Subscription Ecommerce Live) is set to speak at Black Friday Summit 2022 on October 4.
Check out her session "The Gift of Personalization: How To Increase Holiday Upsells In Subscriber Emails Without Overwhelming Your Most Loyal Segment" at 3 PM Eastern time. Get your free tickets here.
From the ARPU Blog
Get sticky subscribers with high LTVs by leveraging Brad Hoos' tips for influencer marketing.
Learn more about how you can use the Gift Block to increase AOV and attract new customers through loyal subscribers.
Delay Retention Rate: The Subscription Metric You Didn’t Know You Needed
Discover a new metric that measures the success of offering delays.
5 Subscription Ecommerce Emails that Increase Customer Retention
Top subscription ecommerce brands prioritize LTV and churn prevention. Learn which emails your subscription business should send to improve retention.
